All Posts

Fundamental Approach to Product-Led Growth Initiatives

A structured approach to driving product-led-growth initiatives and creating real measurable impact. We will analyze a repeatable model to drive outcomes across any number of business metrics.

Continue reading →

Key PLG Metrics

There are a ton of product and metrics you can track as a PLG function. However, only a few really matter across the user journey of awareness, acquisition, engagement and monetization.

Continue reading →

Key Tools for a PLG Company

These tools cover everything from project scope to product design and measuring outcomes. Product-led growth teams are high velocity teams and these tools will help with that.

Continue reading →

A Tasty Freemium Strategy

It is critical to find a good balance among free versus paid versus enterprise features. In order to decide which bucket each feature goes in, you want to first understand your potential customer mix and their goals.

Continue reading →

A Guide to PLG Channels for User Communication

A key way to drive product-led growth across user acquisition, activation, engagement and monetization is through user communication channels. These channels are still evolving and focus on communicating key product value to users.

Continue reading →

Growing New Product Adoption is an Art

Product-Led Growth framework to drive new product/feature adoption along with channel impact

Continue reading →