This blog post will discuss the First Principle of Product-Led Growth, the challenges of adopting the principle, and key prerequisites.

Growth platform is backbone of any PLG company. So, it's important to understand what are some core elements of the platform.

The product-led approach is relatively new to many organizations and it's often not clear what the structure of the function should look like.

A structured approach to driving product-led-growth initiatives and creating real measurable impact. We will analyze a repeatable model to drive outcomes across any number of business metrics.

There are a ton of product and metrics you can track as a PLG function. However, only a few really matter across the user journey of awareness, acquisition, engagement and monetization.

It is critical to find a good balance among free versus paid versus enterprise features. In order to decide which bucket each feature goes in, you want to first understand your potential customer mix and their goals.

A key way to drive product-led growth across user acquisition, activation, engagement and monetization is through user communication channels. These channels are still evolving and focus on communicating key product value to users.

Product-Led Growth framework to drive new product/feature adoption along with channel impact